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Dig Deeper. (c)Roger von Oech. French philosopher Emilé Chartier: "Nothing is more dangerous than an idea when it's the only one you have." Don't stop with the first right answer you find. Dig deeper and look for others. How do you keep a fish from smelling? Cook it as soon as you catch it. Keep a cat around. Burn incense. Cut its nose off. Remember: the best way to get a good idea is to get lots of ideas. What good ideas are just below the surface? What's the second right answer? What aren't you seeing?

Copyright © 2008. Roger von Oech.     All rights reserved