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Look to the Past. (c)Roger von Oech.History is loaded with creative analogies. Napoleon marching on Moscow is really just project management. Mao waging a guerrilla war is like launching an ad campaign. What ideas from history can you apply to a current project? Pick a culture from the past. How would someone from that time deal with your issue? How about from your own personal history? What were you doing in each of these times that might be useful to you now: ten years ago ... last week ... when you were a sophomore in high school ... exactly twelve months ago ... when you were two ... last spring ... the year you had your greatest athletic achievement ... the year you had your first big love ... the happiest day of your life ... the year you learned that life wasn't all fun and games.

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