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Let Your Mind Wander. (c)Roger von Oech.Much of our thinking is associative: one idea makes you think of another no matter how logical the connection. Use this ability to generate new ideas. Look at something, and make associations based on whatever you can think of: function, location, size, shape, sound, personal, opposite, weird, etc. Example - work: play: actor: star: sun: light: bulb: tulips: kiss: love: tennis: net: profit: prophet: oracle: auricle: heart: life. What does your problem make you think of? Write down the first word or phrase that pops into your mind. What does that make you think of? Repeat as often as you wish.

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