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Combine. (c)Roger von Oech."The time has come," the walrus said, "to talk of many things: of shoes - and ships - and sealing wax - of cabbages - and kings." Combining unusual ideas is at the heart of creative thinking. The ancients mixed soft copper and even softer tin to create hard bronze. Gutenberg combined the wine press and the coin punch to create moveable type and the printing press. What different ideas can you combine? Pick two of the following professions: warden, soldier, bus driver, chef, software developer, talk show host, prostitute, minister, politican, star athlete, lawyer, accountant, and florist. Suppose a member from each profession you selected worked together to give you suggestions on your problem. What would they tell you?

Copyright © 2008. Roger von Oech.     All rights reserved